BELLAMI professional INFINITY WEFT 360° CAMPAIGN
Goals
SHOWCASE INNOVATION:
Highlight the advanced features of the Infinity Weft, such as its slim spine, high density, and customizable design, to position it as a superior choice for stylists.
DRIVE BRAND AUTHORITY:
Solidify Bellami Professional's reputation as a leader in the professional hair extension market through modern and sophisticated design.
INCREASE ENGAGEMENT AND CONVERSION:
Inspire stylists and consumers to learn more about and purchase the Infinity Weft through compelling visuals and detailed product information.
Objectives
HIGHLIGHT PRODUCT FEATURES:
Use clear, visually striking designs to communicate key benefits like reduced drying time, water resistance, and premium material (100% human hair).
COHESIVE VISUAL IDENTITY:
Develop a consistent look across packaging, advertisements, and promotional materials to reinforce brand recognition.
APPEAL TO TARGET AUDIENCE:
Design with stylists and professionals in mind, blending elegance with functionality to meet their high standards and preferences.
SUPPORT MULTI-CHANNEL MARKETING:
Adapt the campaign to various platforms, including in-store displays, digital ads, and social media, ensuring cohesive messaging across all touch-points.
WEBSITE BANNER
email campaign
paid ads
(additional assets formatted for multiple channels)
