logo design process

My logo design process begins with thorough research to understand the brand’s identity. I then explore ideas through thumbnail sketches, developing a wide range of concepts. From there, I create digital mockups, refining and polishing the strongest designs. After review, I incorporate feedback, making adjustments and creating additional mockups until we reach the final logo, a perfect reflection of the brand’s essence.

BEAUTY LOGOS

design | study | in use

logo design study | logo website usage | cosmetic brand developer

brand presentation spread | logo in use | product line | color cosmetic collection

MEN’S GROOMING

The logo I designed for Act of Being embodies the essence of modern masculinity with a sleek, minimalist approach. It balances strength and simplicity, capturing the spirit of self-care with bold lines and clean typography. The design subtly reflects both the brand’s sophistication and its commitment to wellness, creating a logo that feels grounded yet aspirational. This identity is versatile enough to resonate with the modern man, reflecting confidence, mindfulness, and authenticity—key elements of the Act of Being philosophy.