HAIR CARE

typography | professional and consumer lines | regular, deluxe & travel sizes + refills

photos property of Bellami hair

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MEN’S GROOMING

source packaging components | product development | creative direction | brand development and identity packaging concept through final production

The packaging design for Act of Being men's grooming line exudes a sleek, modern aesthetic that reflects the brand's mission of supporting a man's journey toward his best self. The design features foil accents, embossing, custom color, and soft-touch paper, providing a tactile and visual sophistication. The matte finish of the soft-touch paper contrasts with the metallic foil, creating a luxurious feel. These printing techniques add depth and texture to the packaging, emphasizing the high-performance, premium quality of the product, while aligning with the brand’s dedication to eco-conscious, vegan, and cruelty-free values.

COLOR COSMETICS

exclusive for store packaging | blister card design

special collection secondary component design | POP render

POS image of Butter Buddies display for ULTA

beauty product upgrade

typography | copywriting | packaging design | concept through final production

The packaging update for Cinema Secrets' Professional Grade Makeup Brush Cleaner was driven by a need to align the brand with modern aesthetic standards while maintaining its professional edge. The sleek, clean look reflects a contemporary design that appeals to both professionals and beauty enthusiasts. This refreshed packaging helped position the product as both timeless and on-trend, ensuring its visual relevance in a competitive market.

In addition to introducing a more modern and sophisticated brand logo, the redesign elevated the product’s overall aesthetic, which played a crucial role in securing its launch into Sephora stores. The updated look communicated quality, professionalism, and trustworthiness, making the product stand out on shelves and appealing to Sephora's discerning customer base. This milestone demonstrates the success of the redesign in enhancing brand perception and expanding its retail presence.

packaging for exclusive Sephora sets - regular and mini

COLOR COSMETICS NEW PACKAGING DESIGN

product development | sourced packaging primary component | package design secondary component

layout | typography | print production

In addition to redesigning Cinema Secrets' Professional Grade Makeup Brush Cleaner, I led the design process for the brand's color cosmetics line. The goal was to modernize and unify the packaging with a sleek, elevated aesthetic. This cohesive visual identity helped position the line as a premium offering, resonating with both professional makeup artists and consumers. The successful redesign played a significant role in securing the launch of the color cosmetics line into Sephora stores, further enhancing Cinema Secrets' presence in the competitive beauty market.

SKINCARE PACKAGING DESIGN

product development | sourced packaging primary component | layout | typography

As part of the rebranding efforts for Cinema Secrets, I designed the packaging for the new skincare line to align with the brand’s new modern and cohesive aesthetic. The sleek, minimalistic design reflects the brand's professional edge while maintaining visual appeal that resonates with a wide range of consumers. This fresh look ensures brand consistency across product lines, reinforcing Cinema Secrets' identity as a leader in professional beauty products.